Research is one of the cornerstones of a strong digital advertising campaign. This is the initial phase for any new client account. This phase takes place after discussing the layout and timeline for the project during the initial meeting. We begin by utilizing all of the resources available to us in order to conduct comprehensive research for the client products/services spanning the following areas of interest:
- Online competition
- Online product/service strengths
- Online product/service weaknesses
- Digital marketing strategies of interest
- Digital marketing channels of interest
- Digital marketing platforms of interest
We typically communicate with our client as much as possible during this phase in order to ensure a comprehensive, fluid and effective online marketing strategy is developed for ongoing digital marketing efforts.