Account Setup Phase
Proper SEM account setup is essential for an effective SEM strategy. This next phase is the Account Setup Phase. During this phase we begin implementation of the SEM accounts, SEM strategies and SEM content researched and approved by the client in the Research Phase. The time required for this phase is contingent upon the outline for the project that we and the client determine in the initial Account Setup Phase. Typically this phase entails the following:
- SEM account creation
- SEM campaign creation
- SEM ad implementation (with approved ad text),
- SEM keyword implementation (based on research/discussion)
- Landing page review
After setting up each account in it’s entirety we perform a detailed landing page review for all landing pages chosen for each SEM campaign/ad group. After the landing page review we confirm launch with the client and launch SEM account on the predetermined launch date.